Crafting of SpotDraft’s new use-case driven brand expression which reflects its forward-looking vision
Crafting of SpotDraft’s new use-case driven brand expression which reflects its forward-looking vision
Visual Identity
Visual Identity
Visual Identity
Brand Strategy
Brand Strategy
Brand Strategy
Design System
Design System
Design System
Rebrading
Rebrading
Rebrading
SpotDraft is a CLM tool enabling companies to drive operational impact through the power of contracts, creating a connected and more productive business.
SpotDraft is a CLM tool enabling companies to drive operational impact through the power of contracts, creating a connected and more productive business.
With SpotDraft’s scaling business and product efforts, it became imperative that the brand also stayed ahead of the curve and mark its uniqueness in the global marketplace. Hence, a new brand look was crafted—a use-case driven identity which reflects SpotDraft’s forward looking vision.
With SpotDraft’s scaling business and product efforts, it became imperative that the brand also stayed ahead of the curve and mark its uniqueness in the global marketplace. Hence, a new brand look was crafted—a use-case driven identity which reflects SpotDraft’s forward looking vision.
The audit of existing system surfaced the fragmented visual experience both brand and product systems were delivering to its audience. The core elements failed to meet standard accessibility guidelines, consistency, and the entire visual language was quite dated.
The audit of existing system surfaced the fragmented visual experience both brand and product systems were delivering to its audience. The core elements failed to meet standard accessibility guidelines, consistency, and the entire visual language was quite dated.
The primary objective was to build a brand expression that embodies the ethos of SpotDraft and creates a space for the company to grow as a brand with scalable and cohesive elements at both brand and product touch-points.
The primary objective was to build a brand expression that embodies the ethos of SpotDraft and creates a space for the company to grow as a brand with scalable and cohesive elements at both brand and product touch-points.
We streamlined the brand expression to appeal to the key audience i.e., the legal teams. The strategic art direction for the new brand expression featured a refined color palette, balanced type pairing, inclusive imagery aimed at creating a distinct identity for SpotDraft.
We streamlined the brand expression to appeal to the key audience i.e., the legal teams. The strategic art direction for the new brand expression featured a refined color palette, balanced type pairing, inclusive imagery aimed at creating a distinct identity for SpotDraft.
We defined the brand guidelines and templates enabling designers and stakeholders to build consistent & fast designs, and ensuring successful implementation of new identity across all mediums.
We defined the brand guidelines and templates enabling designers and stakeholders to build consistent & fast designs, and ensuring successful implementation of new identity across all mediums.
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO