Narrative-driven collage visuals for SpotDraft’s brand system with a ‘mix-n-match’ approach
Narrative-driven collage visuals for SpotDraft’s brand system with a ‘mix-n-match’ approach
Collages
Collages
Illustration System
Illustration System
Visual style
Visual style
Design System
Design System
SpotDraft required a unique illustration language that brings content to life with broad appeal, ensuring scalability and adaptability across mediums.
SpotDraft required a unique illustration language that brings content to life with broad appeal, ensuring scalability and adaptability across mediums.
Recurring themes, untimely output due to complex styling, and handling by external agencies led to monotonous & inconsistent visuals which failed to mark any impression.
Recurring themes, untimely output due to complex styling, and handling by external agencies led to monotonous & inconsistent visuals which failed to mark any impression.
The illustration styling was a huge blocker as designers were spending 3-4 hours creating a single illustration. Given the marketing ask of 10-15 illustrations per week, this consumed a huge chunk of bandwidth forcing designers with tight deadlines for other projects.
So, the goal was to set up an illustration language that allows room for creativity, is easily adaptable by stakeholders and primarily, ensures faster output of visuals.
The illustration styling was a huge blocker as designers were spending 3-4 hours creating a single illustration. Given the marketing ask of 10-15 illustrations per week, this consumed a huge chunk of bandwidth forcing designers with tight deadlines for other projects.
So, the goal was to set up an illustration language that allows room for creativity, is easily adaptable by stakeholders and primarily, ensures faster output of visuals.
The early visual explorations with recurring keywords in SpotDraft’s marketing pieces. We created variations using different image-cut-outs, textures, shapes and color pairings.
The early visual explorations with recurring keywords in SpotDraft’s marketing pieces. We created variations using different image-cut-outs, textures, shapes and color pairings.
Post validation from stakeholders, we defined the components and guidelines for the ‘mix-n-match’ illustration system for the design team. We also set up the imagery library to amp up the process for future projects.
Post validation from stakeholders, we defined the components and guidelines for the ‘mix-n-match’ illustration system for the design team. We also set up the imagery library to amp up the process for future projects.
In first phase, we revamped the thumbnails for the blog page and later, the style was released for other use cases.
In first phase, we revamped the thumbnails for the blog page and later, the style was released for other use cases.
This new system enabled designers to create visuals in 15 to 20 mins scaling blog frequency to 35+ per month vs 12 blogs per month.
This new system enabled designers to create visuals in 15 to 20 mins scaling blog frequency to 35+ per month vs 12 blogs per month.
The successful implementation of illustration style for brand system, encouraged to introduce this approach on product as well, thus, connecting brand and product expressions.
The successful implementation of illustration style for brand system, encouraged to introduce this approach on product as well, thus, connecting brand and product expressions.
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO