Visual identity of VerifAI, an AI tool reflecting its partnership with future of contracting
Visual identity of VerifAI, an AI tool reflecting its partnership with future of contracting
Visual Identity
Visual Identity
Brand Strategy
Brand Strategy
Creative Direction
Creative Direction
Product Illustration
Product Illustration
VerifAI is a Microsoft Word Add-in that helps you review contracts faster. It uses generative AI to review contracts against your personal guidelines, and answer your open-ended questions.
VerifAI is a Microsoft Word Add-in that helps you review contracts faster. It uses generative AI to review contracts against your personal guidelines, and answer your open-ended questions.
SpotDraft built a new AI product under its umbrella, VerifAI, for Microsoft Word users speeding the contract review tasks by 70%. Aiming to market it as a discrete product, it needed an identity that has its own individuality but within the parent brand spectrum.
SpotDraft built a new AI product under its umbrella, VerifAI, for Microsoft Word users speeding the contract review tasks by 70%. Aiming to market it as a discrete product, it needed an identity that has its own individuality but within the parent brand spectrum.
The goal was to design a visual identity that communicates cutting-edge AI innovation & reliability. The identity should also be scalable for any future AI products to live and unfold within the same expression.
The goal was to design a visual identity that communicates cutting-edge AI innovation & reliability. The identity should also be scalable for any future AI products to live and unfold within the same expression.
The design took inspiration from AI aesthetics in legal-tech space but introduced fresh elements to stand out. With clean logo & typography, interactive animations and product explainers visuals, the new identity aimed to entice users while building trust.
The design took inspiration from AI aesthetics in legal-tech space but introduced fresh elements to stand out. With clean logo & typography, interactive animations and product explainers visuals, the new identity aimed to entice users while building trust.
VerifAI was planned to launch at a SpotDraft event in New York. Hence, an exclusive dynamic product reveal was vital to build the hype and attract users to sign up at the event.
VerifAI was planned to launch at a SpotDraft event in New York. Hence, an exclusive dynamic product reveal was vital to build the hype and attract users to sign up at the event.
The new visual identity for VerifAI was implemented on all related brand assets and website.
The new visual identity for VerifAI was implemented on all related brand assets and website.
The combined efforts of marketing and design for the launch led to 100+ active leads within couple of hours of beta version of product going live.
The combined efforts of marketing and design for the launch led to 100+ active leads within couple of hours of beta version of product going live.
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO
ALL RIGHTS RESERVED 2025 © STUDIO BAUNO